DM drugstore, 50th anniversary of the company, 12,000 guests

„Rating: Highly recommended.“

Boumy Thao, Event and Travel Management, dm
  • 12,000 guests
  • over 1,700 departure points
  • 258 routes
  • 320 vehicles
  • 6 Coordinators
  • 1 project manager per event
  • 6 employee celebrations throughout Germany

Requirements of the event

12,000 employees from 1,700 DM shops are to be transported to six anniversary celebrations throughout Germany. Same-day outward and return journeys for all guests, punctual and reliable, at each of the six locations.

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Major events with bus transfer from RELAY
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Have you already thought about this in your event planning?

  • Real challenges that were solved at this major event.
How do you turn 1,700 departure points into a logistical system?
Pick-up points at dm shops were specifically combined to maximise bus capacity utilisation and avoid empty runs - the result: star-shaped routes with a clear boarding logic.
Who plans 258 routes so that everything works at the same time?
Each route was individually calculated and coordinated - including departure times, buffers and return journeys.
How does the arrival management for 320 buses at the event locations work?
Elaborate access and car park plans were drawn up in advance - including the instruction logic and check-in sequence to avoid traffic jams.
Who reliably briefs 320 vehicles and their crews?
Individual driver and coordinator briefings were created for all six locations and managed on site by a dedicated project manager.
How do you achieve a uniform quality standard for a Germany-wide event series?
An independent transport concept was developed for each of the six celebrations. Long-standing partnerships with drivers and coordinators throughout Germany ensure the same quality standards on site - regardless of location.

Result & effect

  • 12,000 employees travelled reliably to and from work in a single day
  • All 320 vehicles on time - no breakdowns, no escalation. 12,000 employees reliably supplied.
  • The dm team was able to concentrate fully on the event - the logistics ran invisibly in the background
  • Six parallel major events, one seamless programme

For the company anniversary of „50 years of dm-drogerie markt“ in Germany, RELAY supported us with the shuttle service for the six employee celebrations throughout Germany. For over 12,000 guests at more than 1,700 departure points, the same-day outward and return journey was planned and implemented. All buses were punctual and transported all guests reliably and safely. Arrival and departure management at the exhibition halls also ran smoothly.

Our trust in RELAY has paid off: from the very beginning, our collaboration has always been based on trust, partnership, flexibility and a professional, solution-orientated approach to every challenge. There is no doubt that the entire RELAY team, including the coach network, mastered this task brilliantly with all their expertise and thus made a significant contribution to the success of our staff celebrations.

Rating: „Highly recommended“.

Boumy Thao
Event and travel management,
dm-drogerie markt GmbH + Co KG
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